Comments on: Are you selling the way your customer buys? http://brandtelling.com/2007/01/are-you-selling-the-way-your-customer-buys/ brand storytelling for business Tue, 20 Apr 2010 05:10:50 -0400 http://wordpress.org/?v=2.8.1 hourly 1 By: Arthur Germain http://brandtelling.com/2007/01/are-you-selling-the-way-your-customer-buys/comment-page-1/#comment-32 Arthur Germain Fri, 31 Jul 2009 14:36:34 +0000 http://gocsg.com/blog/?p=13#comment-32 Deb, I have seen good information about customer service in a variety of places, but some type of checklist is a great idea. Obviously it would need to be tailored to each company for specifics, but "escalation items" should always be in place. And, no, the company in question has never contacted me again. ahg3 Deb,
I have seen good information about customer service in a variety of places, but some type of checklist is a great idea. Obviously it would need to be tailored to each company for specifics, but “escalation items” should always be in place. And, no, the company in question has never contacted me again.
ahg3

]]> By: Deborah Elms http://brandtelling.com/2007/01/are-you-selling-the-way-your-customer-buys/comment-page-1/#comment-31 Deborah Elms Fri, 31 Jul 2009 14:18:29 +0000 http://gocsg.com/blog/?p=13#comment-31 Arthur, this is such a "duh!" and yet your customer service rep contact was clearly not empowered to act on your actual needs in order to save your business. Hopefully that company, at a minimum, had a process in place to cull de-activation responses and feed them "upstairs" for further consideration. Other than collecing this kind of anecdotal information and learning to respond to it, do you have any ideas (or better processes) in mind in particular to help us do a better job at *proactively* looking at sales from customer point of view? I love this idea - especially, as they say, "in times like these". I'd like to say we're doing it, but without a checklist, we could be kidding ourselves! Deborah Elms Imprinted Originals High Visibility Made Easy for Trade Shows and Events Arthur, this is such a “duh!” and yet your customer service rep contact was clearly not empowered to act on your actual needs in order to save your business.

Hopefully that company, at a minimum, had a process in place to cull de-activation responses and feed them “upstairs” for further consideration.

Other than collecing this kind of anecdotal information and learning to respond to it, do you have any ideas (or better processes) in mind in particular to help us do a better job at *proactively* looking at sales from customer point of view?

I love this idea – especially, as they say, “in times like these”. I’d like to say we’re doing it, but without a checklist, we could be kidding ourselves!

Deborah Elms
Imprinted Originals
High Visibility Made Easy for Trade Shows and Events

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