Weird Al Yankovich is a master of parody. In his hands (mouth) it becomes an art form. Just listen to the phrases in this song — common enough to be recognized by all marketers. You begin to recognize why differentiation — actually thinking, behaving and speaking about your brand differently — is so important. Because, if this song makes you uncomfortable, then it’s time to make some changes. Oh, and you may be sitting there thinking, “Not me!” Just wait until you hear a phrase you’ve just used in copy. For me it was “client-centric.”
Hat tip to Dan Rosenbaum at Center Ring Media for pointing out this terrific song.