The folks at Column Five and Marketo have developed a fantastic infographic (below and link) depicting why you should care about your brand colors. Often the colors that a brand selects can appear a bit random. “I like blue, so let’s use blue!” But there is psychology behind color choice and certain industries — whether due to decision or default — are often represented in specific color palettes. Communication Strategy Group is a marketing consultancy and our selection of blue shades puts us in line with those brands looking to promote trustworthiness and dependability.
What do your brand colors say about your brand story?